The State of Influencer Misconduct in 2024
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Behavior Matters.
Over the past decade, Influencer Marketing has transitioned from a marketing nice-to-have to a must-have. Today, brands spend a whopping $24 billion on influencer partnerships and that is only expected to grow.
But what happens when influencer collaborations go wrong? What happens when your dedicated customers and followers realize that the influencers you’re working with are problematic? What happens when they post threats, promote violence, share intolerant views, or worse?
Our new research revealed 47% of Influencers were flagged for misconduct in 2024.
It’s no wonder 70% of brands are concerned about brand safety when working with influencers!
Influencers should build your brand, not break it.
Read our new research to learn more about:
- The most common types of influencer misconduct
- What happens when influencer marketing goes wrong
- What you can do to protect your brand and your profits in 2025
Complete the form to download the research.